Wine Pricing Calculator

Input Details

Case Size (Bottles)

Bottle Size (ml)

Cost for Case

Gross Margin Goal 80%

10% 50% 100% 150% 200%

Typical restaurant margins: 60-85%

Serving Size 175ml (Medium Glass)

125ml 175ml 250ml

Results

Cost per Bottle

£8.33

Cost per Serving

£2.08

Recommended Selling Price
£10.42

Profit per Serving

£8.33

Servings per Bottle

Create Free Online Menu for Wine Businesses

Turn your paper menu into an interactive online menu that your customers can browse and order from anywhere.

Try for Free Learn More

What You Can Do with Our Wine Pricing Calculator?

Our Wine Serving Price Calculator is a tool designed to help restaurant owners, bar managers, and hospitality professionals optimize their wine pricing and maximize profitability. With this calculator, you can:

Accurately calculate the cost per bottle and per serving of wine
Determine the ideal price to charge customers based on your desired profit margin
Analyze pricing across different serving sizes (small, medium, and large glasses)
Calculate recommended selling prices that ensure consistent profitability
Compare costs and margins across different wine purchases and serving strategies

How to Use Our Wine Pricing Calculator?

Follow these simple steps to get the most out of our Wine Serving Price Calculator:

1. Enter Wine Purchase Details

Case Size (Bottles): This represents the number of bottles in your wine case purchase. Standard wine cases typically contain 12 bottles, but some may have 6 or 24 bottles.
Bottle Size (ml): This is the volume of each wine bottle in milliliters. Standard wine bottles are 750ml, but you may also work with half-bottles (375ml) or magnums (1.5L/1500ml).
Cost for Case: The total amount you paid for the entire case of wine. Select your preferred currency from the dropdown menu (USD, EUR, GBP, JPY, CAD, AUD, CHF, or CNY).

2. Set Your Pricing Strategy

Gross Margin Goal (%): Use the slider to set your desired profit margin percentage. This represents how much profit you want to make above your cost. You can adjust this from 10% to 200%.

💡 Tip: Industry standards for restaurant wine margins typically range between 60-85%, but fine dining establishments and premium wine programs can command higher margins.

Serving Size: Choose from three standard wine serving sizes using the slider:

- 125ml (Small Glass): Perfect for wine tastings or premium wines
- 175ml (Medium Glass): The most common serving size in restaurants
- 250ml (Large Glass): Generous serving for casual dining

3. Calculate and Review Results

The calculator automatically updates your results as you adjust the inputs, providing immediate insights into your wine pricing strategy.

Cost per Bottle: The price you paid for each individual bottle in the case
Cost per Serving: The actual cost of wine for each glass you serve at your selected serving size
Recommended Selling Price: The calculated price to charge per glass based on your desired profit margin
Profit per Serving: The actual dollar amount of profit you’ll make on each glass sold
Servings per Bottle: How many servings you can get from each bottle based on your chosen glass size

By using our Wine Serving Price Calculator regularly, you can ensure you’re pricing your wine program appropriately, maintaining consistent profit margins, and making informed purchasing decisions that support your business goals. Whether you’re managing a casual bistro or an upscale restaurant, this tool helps you balance customer value with business profitability.

Free Wine Pricing Calculator FAQs

What is the best way to price wine?

The best way to price wine is to use a data-driven approach that considers your cost basis, desired profit margin, and market positioning. Start by calculating your true cost per serving (including the wine cost, overhead, and service costs), then apply a consistent markup percentage that aligns with your restaurant's positioning. Premium establishments typically use 200-400% markup (67-75% gross margin), while casual dining may use 150-250% markup (60-71% gross margin). Always consider your local market, target customer base, and the wine's perceived value when setting final prices.

What is the profit margin on wine?

Wine profit margins in restaurants typically range from 60-85%, which translates to markup multipliers of 2.5x to 6x the wholesale cost. Fine dining establishments often achieve 70-85% margins, while casual restaurants usually target 60-75% margins. The high margins help offset the costs of wine storage, service, glassware, and potential spoilage. However, margins can vary significantly based on wine category - house wines may have higher margins (80-85%) while premium bottles might have slightly lower margins (60-70%) to remain competitive.

How do I know how much my wine is worth?

Your wine's worth is determined by several factors: your wholesale purchase cost, market positioning, and customer willingness to pay. Use our calculator to determine the baseline price based on your costs and desired margins, then research local competitors' pricing for similar wines. Consider the wine's provenance, vintage, and reputation - rare or highly-rated wines can command premium prices. Also factor in your restaurant's ambiance and service level, as these justify higher pricing. Remember, wine worth isn't just about cost - it's about the complete dining experience you provide.

How many glasses of wine are in a standard bottle?

A standard 750ml bottle of wine typically yields 4-6 glasses depending on serving size. With our calculator's serving options: a 750ml bottle provides exactly 6 servings at 125ml (small glass), 4.3 servings at 175ml (medium glass), or 3 servings at 250ml (large glass). Most restaurants use 175ml as their standard pour, giving approximately 4 glasses per bottle with a small amount remaining. Understanding these portions is crucial for accurate cost calculations and inventory management.

Should I price all wines with the same markup percentage?

While consistent markup percentages simplify pricing, many successful restaurants use tiered markup strategies. Lower-priced wines often carry higher markup percentages (200-300%) because customers are less price-sensitive at lower price points. Premium wines may use lower markup percentages (150-200%) to remain accessible and competitive. This approach maximizes profits on everyday wines while still earning reasonable margins on premium bottles. Consider your wine list's price range and customer demographics when deciding between uniform or tiered markup strategies.

What is Menubly and how does it work?

Menubly is an affordable and easy-to-use online menu and ordering platform that helps restaurants create beautiful, interactive online menus and take orders directly from customers - with zero commission fees.

When customers want to view your menu, they can scan a QR code at your restaurant table or click a link you share on social media. They'll see a mobile-friendly menu that makes it easy to browse dishes, check prices, and place orders directly with you - whether for dine-in, pickup, or takeaway.

What types of businesses can use Menubly?

Menubly is perfect for any food business that wants to modernize its menu experience with an online menu that customers can access instantly and place orders through, such as:

Restaurants (fast food, casual dining, fine dining, etc)
Cafes and coffee shops
Bars and breweries
Bakeries
Food trucks
Ghost kitchens and delivery-only brands
Juice bars and smoothie shops
Catering and event services