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Social media is a game-changer for restaurants. Instagram is especially essential, as it allows you to show off your dishes and ambiance. But, to make the most of Instagram, you need the right hashtags. Using restaurant-specific hashtags can help attract more followers, increase engagement, and drive traffic to your website or location. In this guide, we’ll explore the best restaurant hashtags that can help boost your Instagram presence.

Before we dive in, don’t forget to check out our essential guides on Instagram Captions for Restaurants and Creating the Perfect Instagram Bio for Your Restaurant. These resources can further enhance your social media strategy.

Why Restaurant Should Use Hashtags?

Hashtags are crucial on social media platforms, especially Instagram. They act as keywords, helping people find your content. When you use relevant hashtags, your posts can reach a wider audience and potentially go viral.

Some benefits of using hashtags include:

  • Increased visibility
  • More followers
  • Enhanced engagement
  • Greater brand awareness

To make the most of your Instagram posts, you need to use a mix of popular, niche, and branded hashtags.

These hashtags have a high search volume and can get your posts in front of a large audience. Use these along with more specific tags for the best results.

  1. #food
  2. #foodporn
  3. #foodie
  4. #instafood
  5. #foodgasm
  6. #foodstagram
  7. #yummy
  8. #delicious
  9. #foodlover
  10. #nomnom

Hashtags for Specific Cuisines

Using cuisine-specific hashtags can help attract people interested in particular types of food. Here are some examples:

Italian Cuisine Hashtags

  1. #italianfood
  2. #pasta
  3. #pizza
  4. #lasagna
  5. #italianrestaurant

Chinese Cuisine Hashtags

  1. #chinesefood
  2. #dimsum
  3. #noodles
  4. #friedrice
  5. #chinesefoodlovers

Indian Cuisine Hashtags

  1. #indianfood
  2. #curry
  3. #naan
  4. #butterchicken
  5. #biryani

Mexican Cuisine Hashtags

  1. #mexicanfood
  2. #tacos
  3. #burrito
  4. #quesadilla
  5. #mexicanrestaurant

Healthy Food Hashtags

If your restaurant focuses on healthy meals, these hashtags are for you.

  1. #healthyfood
  2. #cleaneating
  3. #organic
  4. #vegan
  5. #vegetarian
  6. #glutenfree
  7. #healthylifestyle
  8. #healthyeating
  9. #eatclean
  10. #fitfood

Breakfast and Brunch Hashtags

Breakfast and brunch are popular meal times on Instagram. Use these hashtags for your morning and midday offerings.

  1. #breakfast
  2. #brunch
  3. #morning
  4. #breakfastlover
  5. #eggsbenedict
  6. #pancakes
  7. #waffles
  8. #breakfastgoals
  9. #brunchtime
  10. #breakfastclub

Hashtags for Drinks and Beverages

Don’t forget about your drink menu. Use these hashtags to highlight your beverages.

  1. #cocktails
  2. #drinks
  3. #coffee
  4. #tea
  5. #smoothie
  6. #coffeeaddict
  7. #latteart
  8. #cocktailhour
  9. #wine
  10. #mixology

Seasonal and Holiday Hashtags

Seasonal and holiday-themed posts can keep your content fresh and relevant.

Winter

  1. #winterfood
  2. #comfortfood
  3. #winterdrinks
  4. #holidayfood
  5. #christmasdinner

Summer

  1. #summerfood
  2. #bbq
  3. #grilling
  4. #summerdrinks
  5. #beachfood

Hashtags for Restaurant Features

Highlight what makes your restaurant unique.

  1. #localfood
  2. #farmtotable
  3. #homemade
  4. #foodtruck
  5. #streetfood
  6. #chefsofinstagram
  7. #restaurantdesign
  8. #restaurantinterior
  9. #restauranthopping
  10. #foodphotography

Event and Promotion Hashtags

Promote special events and deals at your restaurant.

  1. #happyhour
  2. #ladiesnight
  3. #brunchspecials
  4. #dinnertime
  5. #lunchtime
  6. #foodfestival
  7. #popuprestaurant
  8. #weekendvibes
  9. #cheflife
  10. #reservation

Restaurant Location Hashtags

Adding location-based hashtags can help you attract a local audience.

  1. #nycfood
  2. #lafoodie
  3. #chicagofood
  4. #miamifood
  5. #sffoodie
  6. #vegasdining
  7. #atlantaeats
  8. #dallasfood
  9. #bostonfoodies
  10. #nashvillefood

Hashtags for Customer Engagement

Customer engagement is crucial. Use these hashtags to encourage user-generated content.

  1. #foodiesofinstagram
  2. #foodblogger
  3. #instaeats
  4. #foodtography
  5. #foodlover
  6. #foodstyling
  7. #foodblog
  8. #foodforfoodies
  9. #foodenthusiast
  10. #eatstagram

Branded Hashtags

Create a branded hashtag that’s unique to your restaurant. This can help you build a community around your brand.

  1. #YourRestaurantName
  2. #YourRestaurantNameEats
  3. #ExperienceYourRestaurantName
  4. #DineAtYourRestaurantName
  5. #YourRestaurantNameLovers

Branded hashtags are excellent for tracking user-generated content and fostering a sense of community. Encourage your customers to use your branded hashtags for a chance to be featured on your page.

Tips for Using Hashtags

  1. Use a Mix of Popular and Niche Hashtags: Popular hashtags can bring a large audience, but niche hashtags can attract more engaged followers.
  2. Don’t Overload Your Post: Instagram allows up to 30 hashtags, but using all of them can look spammy. Aim for 10-20 relevant hashtags.
  3. Place Hashtags Strategically: You can put hashtags in the caption or the first comment to keep your post looking neat.
  4. Monitor Hashtag Performance: Use Instagram Insights to see which hashtags are driving engagement.
  5. Stay Updated: Popular hashtags can change over time. Keep an eye on trending tags to stay relevant.

Conclusion

Using the right hashtags can significantly boost your restaurant’s Instagram presence. It can help you reach a wider audience, gain more followers, and increase engagement. Mix popular, niche, and branded hashtags to create a winning strategy.

Check out our Restaurant Website Builder and Digital Menu, which can help enhance your online presence.

Start using these hashtags today and watch your engagement soar!