restaurant instagram post ideas

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Instagram is more than just a place to share glossy pictures. For restaurants, it’s a powerful digital marketing tool, an avenue to connect with foodies and turn them into long-term patrons. A well-crafted Instagram post can stir stomachs, tickle taste buds, and entice the senses – all in the quest to bring people through your door. With 1 billion monthly active users, imagine how many eyes could land on your culinary masterpieces! Now, you might be asking, “But, what should I post?” Fear not! Coming up are 100+ creative and captivating Instagram post ideas guaranteed to spice up your restaurant’s feed. No more second guessing or running out of inspiration. Let’s

Tips to Promote Your Restaurant on Instagram

Promoting a restaurant on Instagram goes beyond the regular posts; it incorporates various elements that hold significant sway in your online success.

1. Profile Picture

This is your first chance at making an impression. Pick a profile picture that stands out yet communicates your brand. It could be your logo, a close-up shot of your signature dish, or even the front facade of your restaurant.

2. Bios:

Your restaurant’s Instagram bio is a mini, digital billboard of your establishment. It should succinctly convey who you are, what you do, and what makes you unique. Don’t forget to add essential info like location, contact details, and operating hours. Check out our guide on writing a killer restaurant Instagram bios for more tips.

Your Instagram bio is the perfect place to link to your restaurant’s website. This site should serve as a one-stop hub for everything a customer might need. From viewing your digital menu, locating the restaurant, to making a reservation, and more. By adding this link in your instagram bio, you make it easy for your customers to discover and engage with your restaurant through a single, convenient link.

You can easily set up a restaurant website like these for Free with Menubly Website Builder. Interested? Click here to claim your free website.

3. Posts:

Regular posting gives your audience a leeway into your day-to-day: behind the scenes, scrumptious specials, events, team spotlights, and more. These posts not only showcase your culinary potentials but also humanize your restaurant, fostering a deeper connection with your followers.

4. Highlights:

Instagram Story Highlights serve as permanent collections of your stories. They can be used to feature menus, events, staff, customer feedback, or more – serving as a dynamic extension of your bio.

Remember, consistency in color, style, and tone across the board will align with your overall brand image, making your Instagram feed look significantly more professional and appealing. Just as you carefully craft each dish, so should you devote attention to your Instagram presence. It’s the digital window into your restaurant’s soul.

100+ Instagram Post Ideas for Restaurants

From tantalizing taco photos to luscious latte art, Instagram offers endless possibilities for restaurant content. Here’s a buffet of 100+ Instagram post ideas, each sure to create a delightful digital journey for your followers!

Café Post Ideas

1. Signature Coffee: A picture of your signature coffee, with a well crafted caption describing its taste.

2. The Pour: Show off artistic barista skills with a slow-motion video of a latte art pour.

3. Behind the Scenes: Showcase the journey from the coffee farm to the cup, showcasing the quality of your beans.

4. Customer Favorite: Highlight a popular menu item with a quote from a customer who loves it.

5. Pastry Pairing: Suggest a pastry accompaniment for a cup of java to give your customers new ideas.

Mexican Restaurant Post Ideas

6. Guacamole Making: Share step-by-step preparation videos or photos of your favorite guacamole recipe.

7. Taco Tuesdays: Feature a special taco of the week every Tuesday.

8. Ingredient Spotlight: Showcase an essential ingredient used in your dishes, like a certain type of chili, and explain its significance.

9. Margarita Menu: Time for thirst quenchers! Highlight your margarita mix with tequilas and garnishes.

10. Ceviche Sundays: Invite followers to end their weekends with something light and tasty.

Japanese Restaurant Post Ideas

11. Sushi Sequences: An action shot of your chef expertly preparing a sushi roll.

12. Ramen Close Up: Showcase your ramen’s beautiful presentation and colors in a mouthwatering close-up shot.

13. Teppanyaki Time-lapse: Show off the theatrical preparation of Teppanyaki with a fast-paced, exciting time-lapse video.

14. Meet the Sake: Educate your followers about the different types of Sake on your menu.

15. Mochi Mania: Spotlight dessert time with a detailed snapshot of your mochi ice-cream treats.

Pizzeria Post Ideas

16. Pizza Pull: A melting cheese pull video always gets hearts racing.

17. DIY Pizza: Show customers the personal touch, demonstrating how to make pizzas from scratch at home.

18. Customer Creations: Feature a unique pizza topping combo suggested by a customer.

19. Wine Pairing: Recommend the perfect wine to consume with your spinach and ricotta pizza.

20. Calzone Craziness: Go beyond the traditional – feature a deliciously stuffed calzone.

Chinese Restaurant Post Ideas

21. Spring Roll Saga: Share a series of photos or a short clip of how your delicious delicacy is made.

22. Noodle Pull: Showcase your noodle dishes with an enticing image of a noodle pull.

23. Ingredient Spotlight: Dedicate a post to a unique ingredient in your dish, like star anise or Szechuan pepper.

24. Fortune Cookie Fun: Ask your followers to share the best message they’ve received in a fortune cookie.

25. Dim Sum Delight: Create flat-lay imaging of your yum cha dishes for a colorful and enticing post.

Steak House Post Ideas

26. Cuts and Types: A series of posts each featuring a unique steak cut and its flavor profile.

27. Grilling Guide: Post short videos showcasing your chefs’ expertise in grilling perfect steaks.

28. Wine Pairing: Create a series of posts detailing which wines pair best with your popular steak dishes.

29. Next Level Sides: Share creative images of your side dish making it the main attraction for once.

30. Customer’s Dish: Feature a photo submitted by a customer with their cooked-to-perfection steak.

Indian Restaurant Post Ideas

31. Spice World: Detail important spices and their role in Indian cooking.

32. Curry Chronicles: Showcase a different curry dish on your menu each week.

33. Festive Fare: Share your special dishes for Indian festivities.

34. Dessert Details: Show-off your range of Indian sweets and desserts.

35. Masala Chai Moment: Highlight the process of brewing the perfect cup of masala chai.

Seafood Restaurant Post Ideas

36. Fresh Catch: Post pictures of your daily fresh catch with location specifics.

37. Chef’s Special: Highlight your chef’s recommended dish of the day or week.

38. Sustainable Story: Share stories or information about your efforts in sustainability.

39. Oyster Opening: Film a quick tutorial on how to open an oyster properly.

40. Sea-To-Plate: Document the journey of your seafood from the sea to the plate.

Italian Restaurant Post Ideas

41. Pasta Prep: Share a video or photo series capturing the process of making your fresh, homemade pasta.

42. Meet the Vino: Highlight a different wine from your selection each week and suggest the perfect pairing from your menu.

43. Behind-the-scenes: Let your audience see the bustling kitchen during a busy dinner service.

44. Gelato Galore: Feature your gelato flavors with close-up, colorful and delicious images.

45. Staff Picks: Let your staff share their favorite dish and explain why they love it.

Vegan Restaurant Post Ideas

46. Plant-Based Benefits: Share the health benefits of a plant-based diet, or of different ingredients in your dishes.

47. Customer Takeover: Have a regular customer share a day on their Instagram stories dining at your restaurant.

48. Sneak Peak: Post “coming soon” posts for new plant-based items that you’ll be adding to your menu.

49. Recipe Sharing: Share the recipe of a popular dish to allow your followers to recreate their favorite meal.

50. Farm to Table: Post pictures of where you source your produce locally.

Barbecue Restaurant Post Ideas

51. ‘Cue Crew: Share behind-the-scenes shots of your pitmasters at work.

52. Sauce Lineup: Highlight how your homemade barbecue sauce enhances your dishes.

53. Smokin’ Sunday: Share the weekly special that comes out of your smoker on Sundays.

54. Cut Guides: Educate your followers about different cuts of meat.

55. The Art of Sides: Spotlight the delicious sides that accompany your barbecued meats.

Dessert Shop Post Ideas

56. Flavor of the Month: Keep fans excited by introducing unique or seasonal flavors for a limited time.

57. Collabs & Pop-Ups: Collaborate with nearby businesses for pop-ups or themed offerings.

58. Sweet Process: Use Instagram stories to show the creation process for your desserts.

59. Customer Highlights: Share pictures of customers enjoying their desserts.

60. Charity Partnerships: Partner with a charity and create a special dessert where profits go towards supporting them.

Bakery Post Ideas

61. Bake in Progress: Share a video of your bakers at work, kneading dough, or decorating cakes.

62. The Perfect Loaf: Showcase your freshly baked goods in the most appetizing way possible.

63. Sweet Puns: Dedicate funny or cute captions playing around your bakery items.

64. Recipe Experiment: Share a picture of a new recipe you’re experimenting with.

65. Pastry & Beverage Combo: Highlight perfect pastry and drink combos, like your croissant with a cappuccino.

Food Truck Post Ideas

66. Location Update: Post a daily update of where the food truck will be parked.

67. Bumper Sticker Slogan: Share pictures of customers who put your clever bumper stickers on their cars.

68. Customer of the Day: Feature a loyal customer with their favorite order.

69. Peek Inside: Post pictures of your staff preparing meals inside the food truck.

70. Mobile Menu: Display your food truck menu creatively on Instagram attracting street food lovers.

Burger Joint Post Ideas

71. The Perfect Grill: Show the grilling process and the juicy burgers on a hot grill.

72. Toppings Galore: Highlight the variety and uniqueness of your toppings.

73. Fry-Day: Dedicate all your Friday posts to celebrating your golden, crispy french fries.

74. Build Your Bundle: Have customers create their dream burger and feature the best ones on your page.

75. Pairing Perfection: Showcase the best drink (malted shakes or sodas) to accompany the burger of the day.

Winery Post Ideas

76. Grape to Bottle: Take your followers on a journey through the wine-making process.

77. Wine Pairings: Share recommendations for pairing your wines with different types of food.

78. Wine Tasting 101: Create a mini masterclass on how to taste wine like a pro.

79. Vineyard Views: Share breathtaking photos of your vineyard throughout different seasons.

80. Meet the Winemakers: Introduce your winemakers and share their stories.

Brunch Spot Post Ideas

81. Avocado Art: Showcase avocado toast creativity with unique toppings or presentation.

82. Egg-xcellent Shots: Share close-ups of your most popular egg dishes, like a perfectly cooked eggs Benedict.

83. Morning Mocktails: Post colorful photos of your breakfast cocktails, or non-alcoholic mixes.

84. Sunday Special: Highlight a special dish exclusively available on weekend brunches.

85. Regulars’ Table: Frame a group of regular customers enjoying their favorite brunch spread.

Ice Cream Parlor Post Ideas

86. Flavor Reveal: Introduce a new flavor with teasing posts leading to the reveal.

87. Customer Creations: Share images of unique ice-cream combinations by customers.

88. Behind-the-Scenes: Sneak peek into ice cream making process, stirring interest among followers.

89. Seasonal Scoops: Showcase special flavors launched as per seasons.

90. Sundae-Funday: Dedicate Sundays for lavish sundaes, making it a weekly tradition.

Tapas Bar Post Ideas

91. Pairings: Recommend a wine or cocktail that pairs perfectly with a tapas dish.

92. Tapas Tour: Show off a spread of diverse tapa dishes reflecting your broad menu.

93. Sangria Spotlight: Dedicate posts to your homemade sangria, highlighting refreshing blends.

94. Customer Favorites: Regularly feature popular tapas as appreciated by customers.

95. Live Music: Advertise your live music, making the bar more than just a place to eat.

Brewery Post Ideas

96. Craft Beer Chronicles: Periodically highlight each of your craft beers with an image and description.

97. Brewery Tours: Invite followers virtually inside the brewery, displaying the beer-making process.

98. Taproom Events: Promote events held at your brewery like trivia nights or food truck visits.

99. Specialty Brews: Often launch special or limited brews, creating the fear of missing out.

100. Customer Testimonials: Share glowing reviews or comments from satisfied customers.

Tips for Writing Instagram Posts for Restaurants

Writing persuasive Instagram posts for your restaurant is rooted in understanding your audience. Your captions, paired with mouthwatering images, should evoke cravings and prompt plans of dining in your space. Here are savvy tips to get you started:

  1. Brand Voice: Your captions should resonate with your brand’s personality. Whether that be humorous, sleek, or charm-laden, make your voice loud and clear.

  2. CTA (Call to Action): Whether it’s for a reservation, asking your followers to tag a friend, or engage with a question – always include a CTA. This prompts further connection with your followers.

  3. Value Information: Provide valuable information to your followers such as details of ingredients, inspiration behind dishes, or promotional offers.

  4. Engage and Respond: Engage with followers who comment on your posts. It makes them feel valued and promotes a sense of community.

  5. Emojis and Hashtags: Emojis add fun and visuals to your captions, while relevant hashtags increase visibility. Don’t spam hashtags; use carefully selected ones targeting your audience.

  6. Short and Crisp: Keep your text simple, concise, and easy to skim. Instagram users typically scroll through quickly, so make sure your most important message is up-front.

  7. Storytelling: Telling stories can create a deeper connection. Whether the story is about your establishment’s history, a dish or your work culture – it adds depth to your image.

Looking for perfect caption ideas? Check out our post on crafting compelling restaurant Instagram captions. Armed with these tips, you’re set to create enticing posts that invite comments, shares, and hopefully, prompt a booking or walk-in!


The power of Instagram to showcase your restaurant is a marketing tool not to be undermined. With over 200 Instagram post ideas now at your fingertips, there’s no end to the creative ways you can engage your audience. From tantalizing tacos to behind-the-scenes bakery moments, you’re now ready to craft stories that will turn casual scrollers into hungry customers. These content nuggets aren’t just about showcasing your dishes; they’re about building a community of devoted followers who’ll be evangelists for your brand. So, let’s raise a toast to our digital future and captivate your audience, one Instagram post at a tim