how much does a bakery make

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If you’ve ever dreamt of turning your passion for baking into a profitable venture, you may be wondering just how much a bakery can make. The bakery industry is a thriving one, with millions of people across the United States indulging in delicious baked goods every day. But how do bakeries fare when it comes to their earnings?

In this article, we will delve into the financial aspect of running a bakery and explore the average revenue generated by bakeries. From understanding the factors that influence a bakery’s profitability to learning how to calculate profit margins, we will provide you with valuable insights that can help you make informed decisions about your own bakery venture. So let’s embark on this journey to uncover the financial potential of the bakery industry!

How Much Does a Bakery Make? Average Bakery Revenue

According to Small Business, the average bakery revenue is $450,000 per year. This figure represents the combined revenue generated by retail bakeries in the United States. However, it’s important to note that this average can vary depending on various factors such as the size and location of the bakery, the type of baked goods sold, and the effectiveness of the bakery’s marketing strategy.

While $450,000 per year may seem like a significant amount, it is essential to consider the operating costs associated with running a bakery. Factors like the cost of ingredients and supplies, labor and food wastage, packaging, and overhead expenses can significantly impact a bakery’s profitability. In order to make profits, bakery owners need to manage their expenses effectively and maximize efficiency in their operations.

In the next sections, we will explore the different factors that determine a bakery’s profitability and provide you with practical tips on forecasting your bakery sales and calculating profit margins.

How Much Do Bakery Owners Make? 

According to Zip Recruiter, owners of bakeries in the US make between $77,000 and $121,000 per year (or $6,400 to $10,000 per month)

It’s important to note that the owner’s salary should be less than 50% of the bakery’s profit to ensure financial stability and growth. Managing costs, including ingredients, labor, and overhead expenses, is crucial to ensure profitability.

By keeping expenses in check and implementing effective marketing strategies, bakery owners can increase their earnings and pave the way for long-term success in the competitive bakery industry.

Are Bakeries Profitable?

Bakeries can be profitable, but it ultimately depends on various factors. Factors such as location, competition, sales volume, and overhead expenses can greatly influence a bakery’s profitability.

While some bakeries may struggle to make profits due to high operating costs and intense competition, others thrive by offering unique products, implementing effective marketing strategies, and building a loyal customer base.

It’s important for bakery owners to carefully analyze their business model, manage costs efficiently, and constantly adapt to market demands in order to maximize profitability in the competitive bakery industry.

What Are The Average Profit Margin for a Bakery? 

The average profit margin for a bakery typically ranges between 4% to 9%. However, it’s important to note that this can vary depending on factors like the type of bakery and its level of success. In fact, if a bakery is wildly successful, the profit margin can skyrocket to a staggering 14%-15%. This shows that while bakeries can make a steady income, there’s potential for much more if the conditions are right and they aren’t bound by the typical profit margin.

What Determines Bakery’s Profitability?

In order to understand what factors influence a bakery’s profitability, let’s take a closer look at the various elements that play a role in determining the financial success of a bakery.

Cost of Ingredients and Supplies

One of the key factors that can impact a bakery’s profitability is the cost of ingredients and supplies. Sourcing quality ingredients at affordable prices is essential to maximize profit margins. Establishing relationships with reliable suppliers and actively searching for bulk purchasing opportunities or wholesale discounts can help reduce costs and increase profitability.

Types of Bakeries

Different types of bakeries, such as counter style, bakery and cafe hybrid, food trucks, and home bakeries, have varying levels of profitability.

Each type has its own set of advantages and challenges. For example, a counter style bakery located in a busy commercial area may have higher sales volume compared to a home bakery operating on a smaller scale. Assessing the potential market demand and overhead costs for different types of bakeries is crucial in determining profitability.


The location of a bakery can have a significant impact on its profitability. Factors such as foot

traffic, competition, and customer demographics can vary based on the bakery’s location. A prime location in a busy commercial area or near a popular tourist destination may attract more customers and generate higher sales. Additionally, proximity to complementary businesses like coffee shops or restaurants can also drive customer traffic. Evaluating the market potential and considering the cost of rent or lease in different locations is important in determining the bakery’s profitability.

Overhead Expenses

Managing overhead expenses is crucial for the profitability of a bakery. Monthly expenses such as rent, utilities, permits and licenses, and marketing costs can add up and significantly impact the bottom line. Bakery owners should carefully assess and control these expenses, seeking opportunities to reduce costs without compromising the quality of their products or services.

Sales Volume

The sales volume of a bakery plays a critical role in determining its profitability. Higher sales volume allows for economies of scale, enabling the bakery to spread fixed costs over a larger number of sales. Implementing effective marketing strategies, offering a diverse range of products, and providing excellent customer service can help increase sales volume and drive profitability.


Competition within the bakery industry can significantly impact a bakery’s profitability. Understanding the competitive landscape and finding ways to differentiate your bakery from others is essential.

How to Forecast Your Bakery Sales? 

When starting a new bakery business, forecasting your sales can be challenging, especially when you have no past data to rely on. However, there are tactics you can use to make an educated guess and create a sales projection that will help you plan for the future success of your bakery.

Determine Your Customer Capacity

To forecast your sales, you first need to determine the customer capacity of your bakery. This refers to the number of customers you can serve in a day. Consider factors such as the size of your bakery, available seating, and production capacity. By understanding your customer capacity, you can estimate how many customers you can serve on a daily basis.

Estimate Average Spend Per Customer

Next, estimate the average spend per customer. This refers to how much each customer is likely to spend on pastries, drinks, or other items in your bakery. To do this, you can conduct market research or analyze similar bakeries in your area. By understanding the average spend per customer, you can estimate your potential revenue based on customer traffic.

Project Your Annual Sales

To project your annual sales, multiply your daily customer capacity by the average spend per customer. Then, multiply that by the number of days in a year. This will give you an estimate of your potential annual revenue. For example, if your bakery can serve 100 customers per day with an average spend of $10 per customer, your daily revenue would be $1,000. Multiply this by 365 days, and your projected annual revenue would be $365,000

Conduct Competitor Research

Competitor research is essential to understand the market landscape and make accurate sales forecasts. Analyze other bakeries in your area to determine their pricing, product offerings, and customer base. This information can help you identify potential gaps in the market and make adjustments to your own sales projections. Keep in mind that every bakery is unique, so consider factors such as the quality of your pastries, level of customer service, and overall experience you offer compared to your competitors.

How to Calculate Profit Margin for Your Bakery

Profits are the lifeblood of any business, and for your bakery, understanding your profit margin is essential. This section will guide you through the process of calculating and maximizing your bakery’s profit margin.

Calculating Profit Margin

To calculate your bakery’s profit margin, you’ll need to consider the following:

Total Expenses: This includes all costs associated with running your bakery, such as rent, utilities, ingredients, labor, and overhead expenses. Keep accurate records of these expenses in your accounting system.

Total Revenue: Calculate your total revenue, which is the sum of all the money your bakery generates. This includes sales from all your products, whether it’s pastries, bread, cakes, or other baked goods.

Net Profit

  • This is your bakery’s profit before taxes. It’s what’s left over after covering all your costs.
  • Formula: Net Profit = Total Revenue – Total Expenses)

Net Profit Margin

  • The margin is your net profit expressed as a percentage of your total sales. It measures how efficiently you’re turning your sales into profits.
  • Formula: Margin = (Total Sales – Cost of Doing Business) ÷ Total Sales)

Keep in mind that calculating these figures accurately is crucial for understanding your bakery’s financial health. Utilize accounting software or hire an accountant to help you with this process. A well-organized spreadsheet can also make tracking expenses and revenue more manageable.

Maximizing Bakery Profit Margin

Once you’ve calculated your profit margin, the next step is to focus on strategies to maximize it. Here are a few tips:

  • Optimize Your Pricing: Regularly review and adjust your prices to ensure they cover your costs while remaining competitive in the market.

  • Reduce Costs: Identify areas where you can cut expenses without sacrificing quality. This could involve negotiating with suppliers for better deals, reducing energy consumption, or optimizing staff schedules.

  • Increase Sales: Find ways to boost your bakery’s sales. This might include expanding your menu, offering specials, or leveraging online sales and delivery options.

  • Monitor Your Inventory: Minimize waste by keeping a close eye on your inventory. Reducing food spoilage and over-purchasing can significantly impact your bottom line.

  • Focus on High-Margin Products: Identify which products in your bakery sell well and have a higher profit margin. Emphasize these items in your marketing and promotions.

By continuously monitoring and improving your profit margin, you’ll be better equipped to make informed decisions about your bakery’s financial health. This will help ensure that your bakery is not only a delightful place for customers but also a profitable business.

An Example Revenue & Cost Breakdown For a Bakery

Here’s a simplified example of a revenue and cost breakdown for a bakery, which can serve as the foundation for a more detailed bakery business plan

Suppose a bakery has an Annual Revenue of $200,000.

The Annual Expenses may look something like this:

  • Permits, Insurance, Parking: $5,000
  • Commissary Kitchen Rental: $10,000
  • Utilities: $6,000
  • Food Costs: 30% of sales, or $40,000
  • Labor Costs: 30% of sales, or $40,000
  • Loan Repayment: $20,000

Adding these together, the total expenses would be $121,000. Thus, the Total Profit (Revenue – Expenses) would be $79,000.

It’s a common practice for bakery owners to take a salary that is less than 50% of the profit to ensure there’s sufficient capital for the business’s growth and stability. So, in this case, the owner’s salary might be less than $39,500 per year.

Improving Your Bakery Sales

Running a successful bakery is not just about baking delicious goods; it’s also about boosting your sales. Here are some strategies to help you improve your bakery’s revenue:

Invest in Bakery Marketing

Effective marketing can drive more customers to your bakery. Consider these tactics:

  • Social Media: Use platforms like Instagram and Facebook to showcase your delectable creations. High-quality images and engaging posts can generate buzz and attract new customers.

  • Local SEO: Optimize your website and online listings to ensure your bakery appears in local search results when potential customers are looking for baked goods.

  • Collaborations: Partner with local businesses to cross-promote. For instance, team up with a coffee shop to offer a pastry and coffee combo.

Use an Online Ordering System

In today’s fast-paced world, customers appreciate convenience. Implementing an online ordering system like Menubly can help you reach many customers who wants to order online for delivery or pickup.

Reward Loyal Customers

Loyal customers are the lifeblood of your bakery. Consider loyalty programs, punch cards, or digital reward apps to incentivize repeat business. Offer discounts, free items, or exclusive access to new products for your regulars.

Offer Specials and Promotions

Entice customers with specials and promotions:

  • Daily Specials: Highlight a different product each day to keep the menu exciting.

  • Seasonal Offerings: Create limited-time offerings to celebrate holidays or seasons.

  • Bulk Discounts: Offer discounts on bulk orders, appealing to customers hosting events or parties.

By implementing these strategies, you can not only increase sales but also create a loyal customer base that will keep returning to your bakery for more delectable treats.

Frequently Asked Questions 

How profitable is a bakery business?

The profitability of a bakery can vary significantly depending on factors such as location, pricing strategy, and product offerings. The industry average profit margin for bakery range from 7% to 8% of total revenue. However, highly profitable bakeries can achieve profit margins of up to 14%-15%.

What is a good profit for a bakery?

A “good” profit for a bakery should not only cover expenses but also provide a reasonable return on investment. Profitability largely depends on the business’s size, location, and efficiency. For small bakeries, a profit of 5%-10% of revenue is a reasonable goal, while larger or more specialized bakeries may aim for higher margins.

What is the failure rate of bakeries?

Bakeries, like any business, face challenges. The failure rate can vary, but the first few years are crucial. Approximately 20% of new restaurants and food businesses don’t survive their first year, while the failure rate increases to around 60% within three years. However, with careful planning and sound financial management, your bakery can beat the odds.

What bakery item makes the most money?

Wedding cakes and custom dessert orders tend to be the most profitable bakery items due to their higher prices and specialized nature. These products can yield a more substantial revenue per order, making them popular choices for bakeries aiming to increase their profit margins.

Remember that your bakery’s success depends on a combination of factors, including your market share, location, and the quality of your baked products. Careful business planning and continuous adaptation are key to a profitable bakery venture.

Setting up a website for your bakery

When setting up your bakery, it’s crucial to explore ways to attract more customers to your bakery. One effective way to do this is by having a dedicated website where your customers can learn everything about your bakery anytime, anywhere. 

Menubly lets you create a mini website with a built-in online menu which centralizes all important information about your bakery into one accessible link. It makes it easy for your customers to interact with your bakery: they can view your menu, find your location, book a table, place delivery orders… all in one place.

By adding your mini website link in your Instagram bio and other social media profiles, or sharing it directly with customers, you make it easy for them to discover and engage with your bakery through a single, convenient link. This streamlined approach not only enhances customer experience but also boosts your online presence and attract more customers.

Best of all? You can set up your Menubly mini website for Free in just under 5 minutes and tailor it to match your bakery’s style.  

Ready to boost your bakery’s online presence? Click here to create your free website with Menubly!


In the world of bakery business, understanding the dynamics of profitability, cost management, and sales improvement is vital. While industry averages and potential earnings are useful benchmarks, the success of your bakery ultimately hinges on your unique strategy, product quality, and customer engagement.

By investing wisely, setting reasonable profit goals, and continuously adapting to market changes, your bakery can not only survive its early years but thrive in a competitive industry. Remember, the journey may involve challenges, but with dedication and a passion for baking, your bakery has the potential to become one of the profitable bakeries in the US. It all starts with a clear vision, smart financial planning, and the drive to create delicious baked products that keep customers coming back for more.